Ban For Racially Offensive Chewing Gum Advert - UK News Headlines: "One showed a black man speaking in rhyme with a strong Caribbean accent shouting 'mastication for the nation' through a megaphone. Another showed the same black man running along a busy street and shouting about Trident gum.
A third showed a white, middle-aged woman at a women's meeting speaking in rhyme about the gum in a mock Caribbean accent when she was supposed to have spoken about late summer chutneys. The fourth TV ad showed a white man speaking in rhyme about the Trident gum in a Caribbean accent.
Angry viewers, including members of Ligali - the African British equality authority, complained that the ads were both offensive and racist because they showed offensive stereotypes and ridiculed black people and their culture."
A third showed a white, middle-aged woman at a women's meeting speaking in rhyme about the gum in a mock Caribbean accent when she was supposed to have spoken about late summer chutneys. The fourth TV ad showed a white man speaking in rhyme about the Trident gum in a Caribbean accent.
Angry viewers, including members of Ligali - the African British equality authority, complained that the ads were both offensive and racist because they showed offensive stereotypes and ridiculed black people and their culture."
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