Caribbean islands developing single brand

Houston Chronicle: "Caribbean islands, separated by diverse languages and cultures, are developing a single regional brand to promote the tourism industry that drives most of their economies. The new campaign aims to reverse a decade-long decline in the region's share of international tourism, said Allen Chastanet, chairman of the Caribbean Trade Organization. Efforts to promote the region gained urgency earlier this year, after many countries reported declines in visitors from the United States, which began requiring travelers to carry passports on air travel to the Caribbean, Mexico and Canada. The campaign will not require any island to sacrifice its individual identity, Chastanet said. "